Cones
Branding Strategy & Logo Package
Cones, a handcrafted soft-serve and hard-scooped ice cream shop in Canby, Oregon, needed a brand identity that reflected their fun, family-friendly vibe while embracing their signature pink aesthetic. Their goal was to create a look that would resonate with their community while highlighting the joy and creativity of their unique soft-serve experience.
We began by identifying their mission: to bring smiles and sweetness to the Canby community through custom-crafted ice cream. Their personality—playful, welcoming, and distinctly modern—guided the design. The resulting brand identity blends a bold pink palette with clean, contemporary typography and soft-serve-inspired illustrations that convey joy and indulgence.
The deliverables included a cohesive logo suite, fun and vibrant packaging designs, and social media templates that capture the essence of their tagline, “Mix in the Yum.” From custom cups to storefront signage, every element of the design reflects Cones’ mission to create memorable ice cream moments.
Since the project’s completion in June 2023, Cones has become a beloved local destination, known not just for their delicious creations but also for their eye-catching branding. Their bright and inviting visual identity draws in families, friends, and ice cream lovers of all ages, making every visit an unforgettable treat.
