Outlashed
Beauty Bar
Branding - Logo Package - Visual Direction
Outlashed Beauty Bar is a lash studio rooted in clean aesthetics and bold energy. The owner came to me looking for a brand that felt polished but not too precious—something that could reflect her confidence and skill while staying approachable to clients of all kinds. Together, we created a sleek, feminine brand identity that balances softness and strength.
Outlashed needed a brand that felt elevated but not overly delicate, something that could reflect her precision, personality, and professionalism. We focused on crafting an identity that feels confident, clean, and a little daring. The final look features modern, minimal typography paired with a soft yet striking color palette, giving the brand just the right amount of edge while staying approachable to a broad clientele.
The brand package included a clean, modern logo suite with flexible layout options for everything from business cards to signage. Subtle supporting elements—like a soft color palette and sleek typography—help the brand stay consistent across all platforms. I also created custom social media templates that make it easy for her to show up online with polish and personality. Every piece was designed to feel effortlessly elevated, helping her stand out in a saturated beauty market.
Since launching in January 2025, Outlashed Beauty Bar’s new brand identity has helped elevate her presence both online and in person. The sleek, confident visuals resonate with clients looking for high-quality, approachable beauty services and give her the tools to show up consistently across platforms. With a clear visual voice, the brand now feels as polished as the work she delivers.
